swag campaign

The latest hexo pattern motif created by Militia featured on the rarest jeans in the world - Hexo jeans and the hexo camo beanie.

This campaign is heavily inspired by 2010 - 2014 swag era. Taking style inspiration from the early 2000's hip hop icons such as Lil Wayne, Kid Cudi and Jay Z.

Items go live on the XX of October.

choose life choose militia video campaign

CHOOSE LIFE

Starting off as a vague idea inspired by the movie Trainspotting, this campaign turned into a a personal message encouraging my audience to choose yourself.

TRAILER

Script

Choose life.
Choose to wear what you want, choose to look how you want.
Choose the fucking impossible task.
Choose increasing your happiness, money, wardrobe and jeans stock.
Choose good health, positive thinking and plans to rule the world.
Choose silver jewellery and gold grills that don’t turn green.
Choose where you’re going to start and never going to end.
Choose your friends.
Choose shoes that match your outfit.
Choose timeless pieces over fast fashion. Every. Single. Time.
Choose DIY and wondering who the fuck you are on a Sunday morning.
Choose baking in bed with your loved one watching emotional, thought provoking movies, stuffing sushi down your fucking throat.
Choose feeling inspired by the end of it all, putting your all into the life you dream of, you’ll regret nothing more than thinking you should have done that,
Pissed you didn’t take the chance to be the person you should have been already whilst living rent free at your emotionally fucked mums house.

Choose Life.
Choose Milita.

Ground Zero Pop Up

27/05/2024

Newest pieces on sale here.

FREE ENTRY FREE DRINKS

Be there, NO EXCUSES!

Ground Zero Pop Up

9 - 11TH DECEMBER 2023

Militia sample sale